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How to Successfully Advertise Your California Rental Property


Having a great advertising and marketing strategy will help you attract potential tenants, reduce your vacancy period and earn a higher ROI on your property.

To help you implement an ideal advertising strategy, the team at Archer Management Group is here to offer some of our tricks that have worked wonders over the years.

The Importance of a Successful Marketing Strategy Before we get into the tips and tricks for rental property advertisement, we should first explain why it’s important for every landlord. An effective advertisement will maximize exposure to your vacant properties and bring in more applicants.

When you have a larger pool of prospective renters, you can be pickier with which tenants you choose. This reduces the probability of having to rent to just anyone who applies.

You can ensure you have a high-quality tenant in place. This will reduce the risk to your Southern California real estate investment, minimize property costs and expenses, and maintain the condition of your property long-term.

An effective marketing solution can go a long way toward giving you peace of mind and also finding quality tenants in the process.

Tip #1: Take Great Photos In a market as competitive as California, you really need to impress your audience. This can be done through the use of nice, high-resolution photos.

You’ve certainly heard the expression “a picture is worth a thousand words”, and this is where it’s put into practice.

The first thing potential renters see of your property are the photos. These need to give them a feel for your property, so you need to take high-quality photos. This takes time, effort, and resources, but is well worth it.

The first step is the staging and preparation of your property. Every inch of your property needs to look great. This piece of advice not only applies to the interior, but also to the exterior and the yard. The gutters should be cleaned, the lawn trimmed, the walkway tidy and the flowers watered.

Next up is the lighting. The quality of lighting has the chance to make or break your photos. From our experience advertising rental properties in Southern California, the best thing is to use natural light. Plan to take your photos either early in the morning or late in the afternoon. This reduces the ‘yellow tinge’ effect of artificial light. With proper lighting, your photos should be clear and bright. We suggest making a shot list for your property. Walk through your property from the perspective of a potential renter. What will be the main selling point of the property? This is the area you should put emphasis on.

The last piece of advice when it comes to photography is to invest in a good camera. While you might have a decent smartphone camera with you, the best thing is to have a real digital camera.

Tip #2: Include a Detailed Description In almost every industry, clients are looking to the internet for information. To be more visible, it’s critical that you rank highly in the search engine results pages (SERPs). This involves the use of professional copywriting.

You should write a strong copy for your rental property, including two sections: a headline and the description.

The headline is the first thing a potential renter sees when they see a listing. It needs to be short, but offer enough information on the property to entice them. The headline may offer information on the price range, the location, the number of bedrooms, or the type of property.

The description is where you can give more precise details about the property. You complete the story that you started with the photos and headline.

In the description, you should emphasize the amenities, neighborhood, and other vital information. Here, you can also mention any restrictions that you have, such as a no pet policy or no smoking policy. When done right, the detailed copy of your property should be found by potential tenants looking to rent in the area. Tip #3: Use the Right Media for your Ad You have the perfect photos for your property. You also have a perfectly optimized description for it. But your property advertisement is only effective if you’re able to distribute it to a large audience of prospects!

To do this, think of your target demographic and where they’ll most likely find your ad. For example, you might want to consider rental listing sites such as Zillow, Zumper, Redfin, and HotPads. Depending on your target demographic, you might also want to use paid ads on Instagram, Facebook, or Twitter.

There’s more to advertising than just posting your ad on a listing site, however. You should do the right research and analysis to find the best way to distribute your ads to your target audience.

Keep this in mind, and you’ll be able to advertise your California rental property to a large audience. Since web listings and SEO requirements change, your advertisement will need to be updated from time to time. Keeping an eye on your ads is important to ensure that you keep with the competition.

Get Help Managing Your Southern California Rental Property Advertising your rental property is a lot more complicated than most property owners think. We understand if you don’t have the time or resources to take all of these steps.

We can relieve you of that burden! Call up the premier property management company in Southern California.

Archer Management Group has the capacity and industry knowledge you need. We can offer a customized marketing solution for your rental property. Reach out to us today and get an estimate for our property services.